We’ve created a bag. A really nice bag. A really big bag. It’s seriously huge.

Being a really big bag, it’ll carry everything you need. It’d be a bit of a shit bag if it didn’t. But it’ll also carry so much more. It’ll carry your hopes and dreams of fun-filled dog days. It’ll carry your memories of adventurous arvos with old mate. And it’ll carry everything you need to take your scruff-monster to work with you. Pats guaranteed. Heck, it might even carry your dog. And if it does, we don’t judge. You do you. It’s your bag now. (Well, first you have to add it to your cart).

This bag is also a signifier. It tells people that you are part of the dog tribe. That you appreciate the canine experience in all forms. The kind of person who gets distracted at traffic lights when you see a dog hanging out a car window. Who not only picks up your own dog’s poo, but another dog’s log next to it. Someone who always stops to pat dogs. And who sideways glances at dogs as they walk down the street, meeting their eyes with a grateful nod for their service.

It’s clearly more than a bag. It’s a lifestyle. So the question is: are you dog enough?